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The Tous Teddy Bear has fast-become one of the most beloved icons in the fashion jewelry world. Perhaps, that’s because it embodies the values of the brand in so many colorful incarnations: tenderness, fun, and a youthful zest for life.

Find the Tous Teddy in all sorts of adorably gorgeous designs, from simple gold and silver, to wildly fashionable pieces bursting with vibrant colors and sparkling gemstones. The bear’s story began in 1985 purely by happenstance. A cuddly teddy bear was spotting sitting in a shop window by a Tous designer. Inspiration soon followed and the rest, as they say, is history.

Who knew this cute little character would become a lucky charm for both the company and thousands of women all over the world? The Tous Teddy proves that good things come in small packages and that a little tenderness can go a long way.