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In 1895, a young crystal cutter named Daniel Swarovski earned his place among the world’s foremost jewelry artisans, and thanks to his enduring passion and personal commitment to precise beauty, a true legend was born. More than 120 years later, Daniel Swarovski’s vision continues in the capable hands of a new generation of artists who carry on the family name with gusto and grace.

Today’s Swarovski designs combine classic crystal traditions with bold news twists and a surprising array of exotic materials. They reflect a timeless elegance, while also expressing a youthful exuberance that’s absolutely infectious. They are as at home on the runway as they are in the grocery store; as appropriate for a night on the town as they are for a busy day at the office.

More than anything, the meaningful designs of Swarovski continue to reflect an inspiring commitment to style and quality born back in 1895.